Another logo design that won’t make any difference whatsoever.
I love animals.
And the idea of using them in any kind of research involving cruelty makes my blood boil.
So a charity that campaigns in favour of using alternative methods in research gets my vote.
But sadly, one such organisation gets a definite thumbs down for their latest stupidity.
The charity known as the Dr Hadwen Trust for Humane Research has decided to ‘rebrand’.
It’s now calling itself Animal Free Research UK. And, surprise surprise, has a new logo to reflect the change of name. (We’ll get to that in a minute.)
Giving a reason to ‘rebrand’, a spokesperson from the charity said that research conducted with its many stakeholders revealed the previous Dr Hadwen name was ‘confusing and created a barrier between the charity Continue Reading…