OH DEAR, THE REBRANDING BUFFOONS ARE AT IT AGAIN.

Another logo design that won’t make any difference whatsoever.

I love animals.

And the idea of using them in any kind of research involving cruelty makes my blood boil.

So a charity that campaigns in favour of using alternative methods in research gets my vote.

But sadly, one such organisation gets a definite thumbs down for their latest stupidity.

The charity known as the Dr Hadwen Trust for Humane Research has decided to ‘rebrand’.

It’s now calling itself Animal Free Research UK. And, surprise surprise, has a new logo to reflect the change of name. (We’ll get to that in a minute.)

Giving a reason to ‘rebrand’, a spokesperson from the charity said that research conducted with its many stakeholders revealed the previous Dr Hadwen name was ‘confusing and created a barrier between the charity Continue Reading…

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Brand Doctor: A brief bio.

I’ve spent nearly 40 years in advertising, marketing, design and branding. Starting life as a graphic designer and copywriter, I worked for Top-100 companies. I then progressed to heading up brand consultancies responsible for sales and marketing, branding, corporate identity and advertising for Yellow Pages, Virgin, AVIVA, EMI and British Telecom to name a few.

Throughout the years, I’ve also helped smaller businesses dramatically improve profits through building a powerful brand. (Not-for-profit organisations have seen their donor income increase using my brand approach too.)

I’m also a qualified psychotherapist. How people think and behave is crucial to knowing how to brand a business, and with 15 years of experience in the field of psychology, I'm better equipped than most to deliver brands that connect and engage with customers.

Psychology is a rare ingredient in marketing, but it should really lead the way. My psychotherapy work greatly influences the approach to branding I teach and formed the basis for my international best-selling book Branding Your Business.

‘James gave two consecutive keynotes for the past two years at our annual Indonesian Superbrands Conference. He is a breath of fresh air, bringing clarity and understanding to an audience of 400 senior marketing executives hungry for knowledge of ways to create leading-edge business and branding strategies.

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