- Promote Your Business
- Attract Customers
- Build Your Brand Through The Power Of Emotion
Branding Your Business was published in 2007 as part of the Sunday Times Business Enterprise Series. Within days, it was getting serious reviews. In less than two months, it had become BrandChannel‘s Book of the Month. In 2011, it was updated for a second edition, with a new-style cover. It was also translated into Latvian, and was (and continues) to do very well on both sides of the Atlantic. But if I’m honest, it’s time for an update, and that’s what I should be doing right now! But if you’re interested in buying a copy, here’s the link to Amazon UK: Branding Your Business.
About the book
The only way forward for business success is to create a memorable brand and fix it in the consumer’s mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a ‘DIY’ brand audit and how to use marketing and psychology principles to create a powerful brand for your business.
Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.
Table Of Contents
- Chapter – 00: Introduction;
- Chapter – 01: Just what is a brand?;
- Chapter – 02: Branding the heart as well as the head;
- Chapter – 03: How perception creates emotion;
- Chapter – 04: Perception and long-term memory;
- Chapter – 05: Foreground and background;
- Chapter – 06: Looking like your brand;
- Chapter – 07: Your BodyBrand™;
- Chapter – 08: Talking the walk;
- Chapter – 09: Putting your brand on the right track;
- Chapter – 10: The sweet smell of brand success;
- Chapter – 11: Branding the taste buds;
- Chapter – 12: Brand touch and feel;
- Chapter – 13: Building your Brand Halo™;
- Chapter – 14: Your Brand Halo™ Handbook;
- Chapter – 15: Your Brand Halo™ Storybook;
- Chapter – 16: Creating your Brand Halo™ Storybook;
- Chapter – 17: Branding and social media;
- Chapter – 18: Final thoughts;
