James Hammond, The Brand Doctor says:
If you don’t know what a brand is, you can always design another logo.
I am a great supporter of the Charity Commission here in the UK. But some fruitloop in the organisation recently determined that the ‘old logo and brand’ that you see here didn’t reflect the ‘new’ approach of the Commission, whatever that happens to be.
Given that no-one at the Charity Commission, it seems, even understands the difference between a brand and a logo, I’m not surprised that choosing a new design was achieved by, of all things, holding an internal competition for ideas. Continue Reading…