TIMELINES? CHEW ON THIS FOR INSPIRATION.

Wrigley’s Extra Gum gets emotional. So do 20 million YouTube viewers.

Most chewing gum advertisements are boring, boring, boring. They either rely on product features, tangible benefits (like preventing bad breath after eating garlic or some spicy food) or some idiot acts stupid in the mistaken idea this will boost sales.

Last year, however, Wrigley’s USA made a gum commercial that really tugs at the heart strings.

Sarah and JuanThe ad follows the love story of two students – Sarah, an American girl (who is actually an English actress from Doncaster), and Juan, a Spaniard. They meet in high school and Sarah offers him a stick of Extra gum, beginning a relationship that progresses through a timeline. This charts their graduation from high school and moving away to different universities, but they stay in touch. Continue Reading…

This website, like me,
is pretty old now.

As you can tell, I haven't been here for a while. Sorry about that. But the truth is, I've been really, really busy. I'd thought about closing the site down, but then I figured that visitors might still find some of the content useful in building their business or personal brand. So for that reason, I've decided to keep it live for a little while longer. When I have the time, I might even add some new stuff (don't hold your breath for too long though). But for now, please read at least some of the blogs on this page. Who knows? It may just give you a better insight into how strong and successful brands are built. And in the unlikely event you need to contact me, you can do so using my email address:
james at branddoctorconsulting.com. Have a great day.

Brand Doctor: A brief bio.

I’ve spent nearly 40 years in advertising, marketing, design and branding. Starting life as a graphic designer and copywriter, I worked for Top-100 companies. I then progressed to heading up brand consultancies responsible for sales and marketing, branding, corporate identity and advertising for Yellow Pages, Virgin, AVIVA, EMI and British Telecom to name a few.

Throughout the years, I’ve also helped smaller businesses dramatically improve profits through building a powerful brand. (Not-for-profit organisations have seen their donor income increase using my brand approach too.)

I’m also a qualified psychotherapist. How people think and behave is crucial to knowing how to brand a business, and with 15 years of experience in the field of psychology, I'm better equipped than most to deliver brands that connect and engage with customers.

Psychology is a rare ingredient in marketing, but it should really lead the way. My psychotherapy work greatly influences the approach to branding I teach and formed the basis for my international best-selling book Branding Your Business.

‘James gave two consecutive keynotes for the past three years at our annual Indonesian Superbrands Conference. He is a breath of fresh air, bringing clarity and understanding to an audience of 400 senior marketing executives hungry for knowledge of ways to create leading-edge business and branding strategies.

James also gave two brilliant keynotes on the subject of sustainability, in advance of his new book The Starfish Business. He is now a Member of the Board of Advisors, Most Valued Business Indonesia, an exciting new initiative to recognise brands not just for their revenue, but for their social responsibility.

Whenever James comes to Indonesia, his fans eagerly await the latest from the Brand Doctor – and they are never disappointed. Thanks James – and good luck in all you do.’

– Alistair Speirs OBE
Chairman, Superbrands Indonesia
and Most Valued Brands

The Brand Doctor is a Registered Trade Mark.
All material on this site is copyright © 2022 James Hammond, The Brand Doctor.
All registered trademarks included on this site are the property of their respective owners.
Email: james@branddoctorconsulting.com.

Site designed and built by The Brand Doctor.

Terms and Conditions

Privacy Policy