That’s me, according to my friend Drayton Bird, master of direct and digital marketing. I have a distinct combination of expertise in building powerful brands, blending almost 40 years of advertising, marketing, sales and brand knowledge with understanding psychological ways to influence the mind of the customer.
Consulting for companies like Virgin, Aviva, BT, Yellow Page and EMI to name a few, my experience and insights can help you and your people succeed at developing and sustaining strong brands.
(And when I say ‘brand’ I’m talking about sales, marketing and PR too. Not logos or colours.)
My sometimes controversial and contrarian views provide the perfect keynote for gaining an audience’s attention and stimulating their thinking.
If it’s a dry, techno-speak laden presentation you’re after, that follows the typical paths of marketing
myths and brand delusion, then I’m not the one you should consider. And let’s face it, there are
hundreds out there who fit the bill. You’ve seen them. You’ve heard them.
But if you’re looking for a dynamic speaker who will provoke, inspire and provide immediate value to your audience, then call me for your next presentation, keynote or workshop.
My primary talks are:
- How To Build A Winning Brand
How to build a powerful brand for any size of business using my proprietary EPIC™ four-step
psychology-based approach that’s the basis of my international best-selling book on branding. It’s been the most popular presentation for over ten years.
- The Marketing Mess
Why is marketing failing to give a good return on investment? The answer is that most of its structure today is still based on paradigms and assumptions created as far back as the early 1900s. I look at some of the marketing myths and how neuromarketing can bring marketing up to date.
How to build your own outstanding personal brand to get you noticed and in the spotlight. This isn’t just a ‘dress for success’ talk. That’s merely a part of what I cover in this informative presentation for your audience.
- Storytelling for brand power
How to build a compelling story to give any brand a powerful emotional connection with its
customers. Using a four-step process, your audience can create stories that engage, inspire and draw customers closer to the brand, product or service.
- *New* The Starfish Business™
How any small to medium-sized business can build a robust Corporate Social Responsibility/Sustainability Plan using my five-step method – the basis for my forthcoming book on the subject. At a time where CSR failures and lack of trust abound, this will put any company on the road to sustainable success.
To book me, call me on 01638 602731 or email me at firstname.lastname@example.org