Creative-work from Motive.
Powerful brands need powerful brand communications. And while the definition of a brand is definitely not a logo, colour or corporate identity, when it comes to communicating your brand, the entire spectrum of your collateral and visual communication needs to be consistent, relevant and distinct. Most of all, it needs to be simple. That’s why, at Motive, our strapline is ‘The Power Of Simple’. We make all kinds of complex product and service jargon simple to grasp. Not something you experience in most marketing communications, wouldn’t you agree?

Part of my distinct brand consultancy is that I don’t just walk away having given advice. I can implement leading-edge brand communication into your brand strategy and business objectives. From initial concepts through to the finished print or digital product, you get first-class design from one of the best teams in the business.

And with my copywriting expertise, you get total fusion between design and content. Which means more consistency over your whole communications strategy. In short, it’s the perfect creative mix.

Motive logoThrough my associate company Motive, I can offer you every kind of brand communication that you need. From brand identity to brochures, mobile apps to microsites, exhibitions to e-shots and everything in-between. And whenever there’s an opportunity to use sensory branding, Motive will create the most innovative sensory ideas around.

As Chairman of Motive, I’ve worked with the two directors (and truly outstanding designers) Simon and Andy for over twenty years, and together we’ve helped build brands for companies large and small. Motive‘s clients have included Proctor and Gamble, BT, Porcelanosa and Black&Decker to name but a few. Check out some of their amazing work on the slider below.

James at Motive
A day in the Motive studio, generating brand strategies.
Andy Bowler.
Andy Bowler, creative genius and expert in Illustrator.
Simon Mann
Simon Mann, design supremo and the other creative genius.


Brand Doctor: A brief bio.

I’ve spent nearly 40 years in advertising, marketing, design and branding. Starting life as a graphic designer and copywriter, I worked for Top-100 companies. I then progressed to heading up brand consultancies responsible for sales and marketing, branding, corporate identity and advertising for Yellow Pages, Virgin, AVIVA, EMI and British Telecom to name a few.

Throughout the years, I’ve also helped smaller businesses dramatically improve profits through building a powerful brand. (Not-for-profit organisations have seen their donor income increase using my brand approach too.)

I’m also a qualified psychotherapist. How people think and behave is crucial to knowing how to brand a business, and with 15 years of experience in the field of psychology, I'm better equipped than most to deliver brands that connect and engage with customers.

Psychology is a rare ingredient in marketing, but it should really lead the way. My psychotherapy work greatly influences the approach to branding I teach and formed the basis for my international best-selling book Branding Your Business.

‘James gave two consecutive keynotes for the past three years at our annual Indonesian Superbrands Conference. He is a breath of fresh air, bringing clarity and understanding to an audience of 400 senior marketing executives hungry for knowledge of ways to create leading-edge business and branding strategies.

James also gave two brilliant keynotes on the subject of sustainability, in advance of his new book The Starfish Business. He is now a Member of the Board of Advisors, Most Valued Business Indonesia, an exciting new initiative to recognise brands not just for their revenue, but for their social responsibility.

Whenever James comes to Indonesia, his fans eagerly await the latest from the Brand Doctor – and they are never disappointed. Thanks James – and good luck in all you do.’

– Alistair Speirs OBE
Chairman, Superbrands Indonesia
and Most Valued Brands

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