James Hammond, The Brand Doctor, says:
‘Everyone lives by selling something.’ That’s a quote from Robert Louis Stevenson. But many sales people need to up their game, especially in light of the COVID pandemic and all the grief it has brought to companies large and small. So in this Brand Blog, I’ll share three important points about selling in today’s marketplace.

If you’ve watched The Wolf of Wall Street movie, you’ll remember at the end, Leonardo DiCaprio moves along a line of salesmen and demands, ‘Sell me this pen.’ Such a direct approach to selling as this may have worked in the days of door-to-door tradesmen peddling their wares. But today, customers are more savvy, have multiple choices and probably know a lot about your product or service prior to you contacting them, thanks to the Internet. Studies show that buyers are often 60% through a buying cycle before engaging with a sales person. Continue Reading…