OH NO, THE HAPPY EGG ADVERT IS BACK ON TV.

I’ve written before about the ridiculous Happy Egg Company TV ad. But it bears repeating.

Just when you thought it was safe to watch commercials on TV, the pitiful advert for The Happy Egg Company has disgraced our screens once more. In terms of stupidity, it emphasises how bad things have become in the world of creativity. Because whoever created this ad at their agency, The Clinton Partnership, is either a trainee, or simply hasn’t the brains to come up with a decent advertising idea. As for the client, how in the world could such lousy work be accepted – unless Geraldine Phillips, Happy Egg’s Marketing Director (or the previous guy, Rob Newell) is equally clueless.

If you haven’t seen it, you haven’t really missed anything except a few morons getting paid to do something really doltish. But you can watch the entire nonsensical offering by clicking here or on the image below. Continue Reading…

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Brand Doctor: A brief bio.

I’ve spent nearly 40 years in advertising, marketing, design and branding. Starting life as a graphic designer and copywriter, I worked for Top-100 companies. I then progressed to heading up brand consultancies responsible for sales and marketing, branding, corporate identity and advertising for Yellow Pages, Virgin, AVIVA, EMI and British Telecom to name a few.

Throughout the years, I’ve also helped smaller businesses dramatically improve profits through building a powerful brand. (Not-for-profit organisations have seen their donor income increase using my brand approach too.)

I’m also a qualified psychotherapist. How people think and behave is crucial to knowing how to brand a business, and with 15 years of experience in the field of psychology, I'm better equipped than most to deliver brands that connect and engage with customers.

Psychology is a rare ingredient in marketing, but it should really lead the way. My psychotherapy work greatly influences the approach to branding I teach and formed the basis for my international best-selling book Branding Your Business.

‘James gave two consecutive keynotes for the past two years at our annual Indonesian Superbrands Conference. He is a breath of fresh air, bringing clarity and understanding to an audience of 400 senior marketing executives hungry for knowledge of ways to create leading-edge business and branding strategies.

James is now a Member of the Board of Advisors, Most Valued Business Indonesia, an exciting new initiative to recognise brands not just for their revenue, but for their social responsibility.

Whenever James comes to Indonesia, his fans eagerly await the latest from the Brand Doctor – and they are never disappointed. Thanks James – and good luck in all you do.’

– Alistair Speirs OBE
Chairman, Superbrands Indonesia
and Most Valued Brands

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