James Hammond, The Brand Doctor says:
I was about to write a blog on the appalling state of creativity when this came through the door.
Creativity, especially when it comes to advertising and design, is perhaps at its lowest ebb for decades. I loathe pretty much everything I see.
Every tv or magazine ad is so instantly forgettable either because of its dull content, witless concept or most often a combination of both.
As I was pondering about how to address this sad state of affairs in a brand blog, the following unbelievable piece of crap fell onto my doormat.
In all my something-like-40-years in advertising, sales and marketing, I’ve come across some pretty atrocious marketing communications material, but this one has to rank in the top three.
And would you believe it’s the campaign leaflet for the Liberal Democrats?
Let’s just consider what’s wrong with this eyesore (like…everything). Continue Reading…