WOULD YOU VOTE FOR A PARTY THAT PRODUCED THIS?

James Hammond, The Brand Doctor says:
I was about to write a blog on the appalling state of creativity when this came through the door.

Front cover of the Lib Dem flyer.

Creativity, especially when it comes to advertising and design, is perhaps at its lowest ebb for decades. I loathe pretty much everything I see.

Every tv or magazine ad is so instantly forgettable either because of its dull content, witless concept or most often a combination of both.

As I was pondering about how to address this sad state of affairs in a brand blog, the following unbelievable piece of crap fell onto my doormat.

In all my something-like-40-years in advertising, sales and marketing, I’ve come across some pretty atrocious marketing communications material, but this one has to rank in the top three.

And would you believe it’s the campaign leaflet for the Liberal Democrats?

Let’s just consider what’s wrong with this eyesore (like…everything). Continue Reading…

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Brand Doctor: A brief bio.

I’ve spent nearly 40 years in advertising, marketing, design and branding. Starting life as a graphic designer and copywriter, I worked for Top-100 companies. I then progressed to heading up brand consultancies responsible for sales and marketing, branding, corporate identity and advertising for Yellow Pages, Virgin, AVIVA, EMI and British Telecom to name a few.

Throughout the years, I’ve also helped smaller businesses dramatically improve profits through building a powerful brand. (Not-for-profit organisations have seen their donor income increase using my brand approach too.)

I’m also a qualified psychotherapist. How people think and behave is crucial to knowing how to brand a business, and with 15 years of experience in the field of psychology, I'm better equipped than most to deliver brands that connect and engage with customers.

Psychology is a rare ingredient in marketing, but it should really lead the way. My psychotherapy work greatly influences the approach to branding I teach and formed the basis for my international best-selling book Branding Your Business.

‘James gave two consecutive keynotes for the past two years at our annual Indonesian Superbrands Conference. He is a breath of fresh air, bringing clarity and understanding to an audience of 400 senior marketing executives hungry for knowledge of ways to create leading-edge business and branding strategies.

James is now a Member of the Board of Advisors, Most Valued Business Indonesia, an exciting new initiative to recognise brands not just for their revenue, but for their social responsibility.

Whenever James comes to Indonesia, his fans eagerly await the latest from the Brand Doctor – and they are never disappointed. Thanks James – and good luck in all you do.’

– Alistair Speirs OBE
Chairman, Superbrands Indonesia
and Most Valued Brands

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