James Hammond, The Brand Doctor says:
The masters of branding have done it again. But The Happy Egg Company gets zero points.
The Christmas television advert for John Lewis is with us once again. (If you haven’t seen it, what planet are you on? Check it out here.)
It features a little girl called Bridget who loves to bounce, watched all the time by her boxer dog called Buster. (That’s him on the right.)
Her mum and dad buy her a trampoline for Christmas, and on the night it’s set up in the garden, all kinds of wildlife (including foxes, a badger, hedgehog and squirrel) have great fun bouncing up and down on the new trampoline. A very unhappy – and jealous –Boxer watches through the patio doors, growling at their every move.
Next morning, the parents show Bridget her present, and she rushes out into the garden. But as she approaches the trampoline, Buster charges forward, leaps onto it and begins a hilarious bounce routine, while Bridget and her mum and dad look on with stunned faces. Continue Reading…